BRAND IDENTITY

Born out of the birthplace of street skating, San Francisco.
Plaza is a skate brand with a loud voice and different ethos. Making street wear for everyone by championing diversity.

For this project, a bright diverse colour palette and blocky graphics were chosen to create a visually striking and modern aesthetic. The vibrant colours offer a sense of energy and dynamism. The blocky graphics, which were influenced from the statue in the Embarcadero Plaza, San Fran, provide a clean and contemporary look. This design approach aims to capture attention and convey a sense of creativity and innovation.